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5 things restaurants should consider before rebranding
This is a guest post by Joseph Szala, a restaurant branding expert based in Atlanta with more than 14 concepts and eight years under his belt. He recently published “Fire It Up: Building Restaurant...
View ArticleWhy brands should explore package re-design and rebranding
Nowadays, having a brand with a long history isn’t enough to keep consumer loyalty and capture their spending dollars. From Oscar Mayer rebranding its Lunchables line to KC Masterpiece updating its...
View ArticleRebranding in the digital era
We live in impatient times. Digital content can spread like wildfire within minutes and then disappear just as quickly. That acceleration of speed has had ripple effects on every aspect of marketing,...
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